Powerful ideas
start with a simple consumer insight

We work across our 4 consumer lenses connecting the rational and emotional dots

Creative Ideation

Are you launching with effective marketing initiatives that are aligned with your business goals and resonate with your consumers?

A big idea must advocate your brand, your markets and represent your business, but most importantly, it must always centre around your consumer who should remain at the core of all ideas. Our creative Ideation Lab and Design Thinking workshops uncovers deep rooted consumer truths and mindsets to develop meaningful and fresh ideas that will build lasting relationships with your consumers.

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Do we think alike?

We’re here to partner with you to amplify your brand to connect, stand out and GLOW!
Just go to our contact list and fill in your details. We look forward to hearing from you!

Brand Positioning

What currently distinguishes you from your competitors?

We help you strengthen your unique selling point with a brand offer that occupies a distinct place and value proposition in your consumer’s mind, so that they understand exactly what you are trying to achieve for them.

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Brand Identity

Is your brand successfully expressing how you want your consumers to perceive it?

Remarkable brand identities don’t just make your product more memorable, it makes your brand more authoritative in the marketplace.  We craft enduring Brand Identities that develop credibility amongst its competitors and trust amongst its consumers.

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Brand Architecture

Brand architecture defines both the breadth and depth of your brand portfolio.

It provides clarity around the organisation of your offerings and when done correctly,  it allows you to create added value and build loyalty with your consumer along the shopper journey.

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Naming Strategy​

We have developed our own unique naming tools.

A memorable, catchy or intriguing name can help you get noticed and become memorable in the consumer’s mind.  Our experts have successfully created many aclaimed brand and product names, that have build strong and lasting connections with consumers.

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Storytelling​

Turn your brand message or product innovation into an engaging story to connect and inspire.

We know how to develop authentic and inspirational narratives alike, that connect with your consumers and motivate them to join you in your brand’s purpose.

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Concept & Mood-boards​

We know how to create relatable and purpose driven concepts and mood-boards.

Our visual ideas optimise inspiration and communication during a design process or consumer research trial, and act as an instrument to inspire lateral thinking across stakeholders.  We can help your business evaluate what best vibrates with consumers and reinforce their trust and reason to believe in your brand / product.

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Market & Consumer Insights​

We examine today’s consumers to identify their preferences, attitudes, motivations, and buying behaviour.

We help you audit your marketplace to spot new insights and opportunities for your brands and your business.

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Do we think alike?

We’re here to partner with you to amplify your brand to connect, stand out and GLOW!
Just go to our contact list and fill in your details. We look forward to hearing from you!