Merk strategie

Create a uniform brand experience in the market.

Win new marketing share and deliver a unified brand experience across all touchpoints.

Dive deep into the consumer psyche to unlock a brand’s true potential and reduce risk.

Talk to an international brand strategist. Book a free 15-min consultation.

Creatieve Ideeën

Launch bold marketing initiatives that resonate directly with your consumer

So how do you find the sweet spot? Our Creative Ideation Lab and Design Thinking workshops uncover deep-rooted consumer truths & mindsets to develop meaningful and fresh ideas.

 

Creatieve Ideeën

Launch bold marketing initiatives that resonate with your consumer

So how do you find the sweet spot? Our Creative Ideation Lab and Design Thinking workshops uncover deep-rooted consumer truths & mindsets to develop meaningful and fresh ideas.

 

Discover Underserved Markets

Anticipate opportunities where consumer needs are not being met.

Find Hidden Drivers

Discover hidden drivers that persuade or hinder buying decisions.

Define Existing Perceptions

Win on the shelf by understanding existing customer perceptions.

Redefine Key Benefits

Understand and prioritize the benefits your consumers care about.

Positionering van het merk

Create an eye-popping brand experience that pops against your competitors

Does your truly stand out or does it currently fall into the cracks? As the legendary coco-channel used to say: “in order to stand out. One must be different”.

Wij helpen u uw unieke verkoopargument te versterken met een merkaanbod dat een duidelijke plaats en toegevoegde waarde inneemt in het hoofd van uw consument, zodat die precies begrijpt wat u voor hem probeert te bereiken.

Merk Identiteit

Make your brand resontate in the heart of your consumers

Does your brand identity currently resonate with the mind of your consumer? Remarkable brand identities don’t just make your product more memorable, it makes your brand more authoritative in the marketplace.

We craft enduring Brand Identities that develop credibility amongst its competitors and trust amongst its consumers.

Merk Architectuur

Establish a deeper breadth and depth of your brand portfolio

Het biedt duidelijkheid over de organisatie van uw aanbod. Als u het goed aanpakt, kunt u een meerwaarde creëren en loyaliteit opbouwen met uw consument tijdens het hele koopproces.

Strategie voor naamgeving

At Designboard, we have developed our own unique naming tools

and successfully created many acclaimed brand and product names that have build strong and lasting connections with consumers.

Storytelling

Zet uw boodschap of productinnovatie om in een boeiend verhaal dat verbindt en inspireert. 

Wij weten hoe we authentieke en inspirerende verhalen kunnen ontwikkelen, die aansluiten bij uw consumenten en hen motiveren om samen met u het doel van uw merk na te streven.

Concept & Mood-board

We know how to create relatable and purpose driven concepts and mood-boards

to help your business evaluate what best vibrates with consumers and reinforce their trust and reason to believe in your brand and product.  

Inzicht in markt en consument

We examine today’s consumers to identify their preferences, attitudes, motivations, and buying behavior

nd we help you audit your market place to spot new insights and opportunities for your brands and your business.

Ontwerp

Illustraties & Story-boarding

Are you looking for a graphic representation of how a project or video will unfold

Onze professionele illustratoren kunnen u helpen schetsen en storyboards te ontwikkelen om uw ideeën frame per frame tot leven te brengen.

Visuele ontwikkeling

Does your Campaign or initiative key visual effectively express the communication you want to evoke with your target audience?

We develop functional and emotional key visuals alike, selecting the right photography, visual treatments and main thought provoking communication ideas that speaks to consumers and let’s them understand what the new product / service is all about.

Visuele identiteit

Wanneer heeft u voor het laatst in de spiegel gekeken? 

We craft unique and ownable visual identities that are impactful, relevant and simple enough to be brought to life across all touchpoints and printing requirements. This could include sub-brands and sub-ranges, all working  in a way that express the brand’s essence in all its potential.

Creatief ontwerpen

Onze creative ontwerpen zijn gebaseerd op geschreven concepten en op communicatieve ideeën. 

Wij zijn tovenaars als het gaat om de ontwikkeling van schetsen, illustraties en diverse ontwerp-elementen om concepten tot leven brengen die zowel onze klanten als consumenten bekoren.

Verpakkingsontwerp

We have an infinite passion for packaging design

and craft consumer relevant packaging design solutions that instantly convey the brand promise and helps the brand get noticed at STOP, HOLD and CLOSE.

Merk Richtlijnen

Geen richtlijnen, geen consistentie!

It’s an essential tool that will guide all stakeholders a holistic brand approach. A set of visual standards and regulations, instructions for practical use of a brand, Guidelines will help you visual consistency throughout all communication channels.

Adaptatie van ontwerpen

Onze klanten kunnen bevestigen dat wij een jarenlange expertise in huis hebben voor het toepassen van consistente vormgeving naar verschillende formaten, varianten en vormen. 

Dit heeft betrekking op verschillende materialen, substraten, enscenering, landen-specifieke behoeften, promotioneel ontwerp, formaat en maataanpassingen.

Merkactivatie

Activering van winkelbezoekers

Breidt u uw merkbeleving uit tot buiten de supermarkt? 

We engage shoppers and stimulate instant purchases through memorable events and experiential activities. Promotional flyers, signage and product samples to landing pages, e-banners and marketing events, we develop effective shopper activation.

Activering detailhandel

Wij zijn koplopers als het gaat om de kostbare aandacht te trekken van de consument in de winkel. 

We know it’s all about presentation, location, merchandising tactics, signage, quick messaging and eye-catching graphics to tickle impulses and desires alike.

Sociale media

Ontbreekt het uw bedrijf aan een sociale media strategie die aansluit bij uw marketingstrategie?

We know that social media is much more than just engaging with your consumers and asking for likes.  It is a tool to influence them with the right content that helps them make a decision.  

Video & Animatie

Video en animatie is waarschijnlijk de krachtigste vorm in digitale reclame.

We help you advertise and promote your brand and product using the various platforms and digital channels.

Digital POS

Are you meeting the retail needs of the new generation of “connected consumer”? 

We develop in-store point of sale technology that connects to information, people and devices to help shoppers shop smarter and retailers sell smarter!

E-Commerce Tools

Ecommerce tools can help you automate and simplify a wide range of tasks connected to your business.

 We help you utelise your time effectively and increase your efficiency.  Just ask us how we do it!